A catalogue that clearly shows
the customer what you offer.
A clear presentation of your products or services, with a page for each one. The customer sees the offer, compares it and gets in touch — without paying online.
Your offer in one place, instead of “could you send us a price list”.
A catalogue is the part of the site where your products or services are laid out so that a customer understands them without picking up the phone. Every item has its own page — a photograph, a description, the characteristics that matter and a button to get in touch.
Product catalogue
For businesses that sell goods — furniture, equipment, materials, parts. The customer sees what exists, in which variants, and who to contact.
A catalogue of services
For businesses that sell work — servicing, jobs, packages. Every service gets its own page with a clear scope, and with what is not included.
Individual pages
Every item has its own address, so it can be sent straight to a customer as a link, or shown by Google in the results.
A clear structure, and filtering only where it earns its place.
The structure depends on how many items you have. A small catalogue should not look like a sales portal — too many filters over ten products only slow the customer down.
Up to about twenty items
A simple overview with categories. The customer sees everything at once, without searching. Filtering is usually unnecessary.
More items, or more types of item
Categories and subcategories, with filtering on the characteristics that genuinely help a customer narrow the choice — use, dimensions or material, for instance.
We agree the filtering against your actual range, after a short brief. If the catalogue is large or the structure complex, the scope is estimated separately.
A catalogue, or an online shop?
The difference that matters is where the purchase ends. With a catalogue the customer ends up with you; with a shop, on the website.
What a catalogue does not do.
So there is no misunderstanding once we start — these are the things a catalogue deliberately does not have, unless we agree them separately.
No online checkout
The customer does not pay on the site. The standard packages are a catalogue without online payment.
No basket
No adding several items into one order — that is a shop function.
No automatic record of orders
Enquiries arrive through contact, and you keep track of them the way you already do.
No real-time stock levels
Unless it is specifically agreed as part of a larger system.
If you need any of these, that is not a problem — it simply means we are talking about a shop or an application, and the price then goes onto a separate quote.
What people ask us most.
What is the difference between a catalogue and an online shop?+
A catalogue displays your offer — the customer sees the products or services, but completes the order through contact (a phone call, WhatsApp, Viber or a form). A shop has a basket, online payment and a record of orders. A catalogue is part of the standard packages; a shop is a separate system and a separate quote.
Does a catalogue have online payment?+
No, unless it is specifically agreed. The standard packages include a catalogue without online checkout. If you need card payment and a basket, that is an online shop — a separate scope of work and a separate estimate.
How many products can a catalogue hold?+
It depends on how the products are organised. A smaller catalogue we build within the standard package. If there is a large number of items or a complex category structure, we estimate the scope separately after a short brief.
Can I move from a catalogue to a shop later on?+
You can. A catalogue is often the first step — you see how customers respond, and only then invest in a shop. When you move across, we assess what can be carried over from the existing catalogue and what has to be built again.
A catalogue and a shop are not the same thing — here is the difference.
SANCOM
A catalogue of 37 products and two helpers for choosing
WorkMoja Borovnica
A product catalogue with orders through an enquiry
ServiceOnline shops
Basket, payment and a record of orders
ServiceBIRO Orders
Orders in one place
Tell us what you sell
and how many items you have.
On that basis we’ll tell you whether the catalogue in the standard package is enough, or whether you genuinely need a shop — before you pay for anything.